On the Bluffs

AM SURF No 2

Growing up, surf culture was driven by things you had to wait for.The new issue of Surfer. The latest Transworld. A worn copy of The Surfer’s Journal left on the counter of your local shop. AM SURF is a printed reminder that culture is built slowly, thoughtfully, by real people doing real things. This year, we continue that intention.AM SURF Issue No.2 is available for pre-order now.
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SHOP OUR LATEST COLLECTIONS

OUR SPRING/SUMMER 2026 COLLECTIONS WILL BE RELEASING THROUGHOUT THE SEASON. SHOP OUR LATEST RELEASES HERE. SIGN UP FOR OUR EMAILS TO BE NOTIFIED ABOUT OUR NEXT RELEASE.
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Shop the latest NY whale tail collection

SURFBOARDS

SHOP OUR LATEST COLLECTION OF BOARDS. AVAILABLE BOTH IN STORE AND ONLINE.
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Hats

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WATCH AND ENJOY

ADAM MAR

Surf Nostalgia. Contemporary Design.

AM SURF BLOG

Michael Dunphy in the cockpit of his plane; photo by Jimmy Wilson

This Is Your Captain Speaking

What happens when a longtime pro surfer learns to fly? For Michael Dunphy, earning his pilot’s license opens a new way to chase waves and make room for adventure.
Knicks Championship Fish Series

Knicks Championship Fish Series

New York just won its first championship in over fifty years. This board series honors that. A run of six fish, shaped by Will Kirk out of Sag Harbor under...
Surf Swap & Sample Sale

Surf Swap & Sample Sale

Our final swap of the season, paired with our end-of-year sample sale. This Saturday, September 5th, 9am–6pm. Drop your boards off at 9am. Hang for the day or head out...